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Digital Media Team

Don Lucoff - Director, Marketing and Publicity


Since HCM's beginning in 2007, Don Lucoff / DL Media has been supporting IT/IS NextGen in the areas of marketing, publicity and strategy, working out of his Philadelphia area headquarters.  Don was HCM / GrooveJazz Media's strategic advisor directly responsible for creating the company's relationships with major industry companies, including the highly successful Concord Music, Universal Music, EMI, eOne and IMN relationships that enabled the Grammy-winning successes of GrooveJazz Media / Terri Lyne Carrington, and the resurrection (after 20 years) of the international recording career of Ms. Carrington. 


Don has been marketing music professionally since 1983.  He got his start in the music industry as a DJ at KCR, San Diego, while enrolled at SDSU. He earned a B.S. in Marketing and since then has worked to promote numerous music artists, music festivals, and music labels. In 1983 Don moved to New York to promote jazz for MCA Records, which was recognized as "Jazz Label of the Year" in Billboard magazine. When MCA Jazz abruptly closed in November 1988 as part of a companywide restructuring, Lucoff took the opportunity to establish his own company, DL Media. 


Since starting operations in the winter of 1989, Don / DL Media has represented dozens of major jazz artists and labels over the years. That media representation has encompassed artists representing tradtional and compemporary genres, as well as Latin and Brazilian Artists and Labels.  He also has been both a leader of and advisor to numerous industry associations.


Don has evolved his business over the years to include Artistic Direction of the highly successful Portland Jazz Festival; and, he has consulted many other major jazz and world music festivals around the world. 


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Robert Crecine - Chief Technology Advisor


Robert Crecine is the Chief Technology Advisor to IT/IS NextGen, including database and hardware design, emerging internet and technology trends, and application of technology to marketing and general social changs.


He has been focused on computers and the internet since the late 1970s, as a result of his being immersed in university environments at Carnegie Mellon, Georgia Tech and Cambridge, England. He began teaching computing techniues to public school teachers in the first Apple Teacher Training program (1985) while still a middle school student in Pittsburgh, PA. Since then he has closely monitored the leading internet distribution and computing trends, with special emphesis on user experience and interaction within the context of the networked computing revolution.


An avid listener and multi instrumentalist musician, Robert has been a member of Seattle's music collective since the early 90's, serving simultaneously as favored engineer, musician, and critic.

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